News & Press

My Plates Launches First Corporate License Plate in Texas
RE/MAX of Texas Gets Its Own Official DMV License Plate

NOVEMBER 20, 2009 (Austin, TX) – RE/MAX is first. My Plates in partnership with the Texas Department of Motor Vehicles announces the launch of Texas’ first corporate branded license plate.

My Plates is a public/private program created by the state legislature to offer Texans more choices in the color and design of their license plates, and one of those choices is corporate branded plates. Executives at RE/MAX of Texas immediately understood the potential of the plates and acted quickly to design their own background.

RE/MAX of Texas COO and General Counsel Charles El-Moussa, says, "One of the reasons the red, white and blue RE/MAX Balloon is one of the most recognizable business logos in the world is that our agents understand the power of brand marketing. These plates are like mobile billboards all over Texas that give us a unique platform to start conversations about why more buyers and sellers use RE/MAX than any other real estate company in Texas —and around the world."

The RE/MAX network in Texas is comprised of approximately 5,000 members affiliated with 300 offices across the state.

My Plates President, Steve Farrar, says Texans can feel doubly good about the money raised through plate sales, "RE/MAX plates will benefit two causes: Children's Miracle Network®, the charity chosen by RE/MAX, and the state general revenue fund that pays for services for all Texans."

The State of Texas receives revenue from the sale of every My Plates' design, including the RE/MAX plate, with a guaranteed minimum return of $25 million dollars over five years.

To purchase a RE/MAX plate or any of the 20 colorful My Plates' designs, you can go to www.myplates.com. Just pick your design, spell your message, and order. The plate arrives in about three weeks for pick up at your county tax office. You can even put them on motorcycles, trailers, RVs and private buses.

My Plates come in colors and designs to reflect every personality. From hot pink and burnt orange to western and vintage themes, the plates range from $55 to $195 for a one-year plate. Prices depend on how many letters and numbers you need to spell out the combination you want on your plate. If you purchase a five- or ten-year plate, the per-year price can be less than $30/yr. Create your plate at www.myplates.com. You can also call My Plates at 1-888-7MY-PLAT(ES), Monday to Friday 8a-6p.

Contact Kim Miller Drummond at 512.423.4237 or kim@myplates.com for interviews with:

  • RE/MAX executives/agents who can explain the importance of the plates as a business tool.
  • My Plates program leaders - fun facts about the program and lots of background info
  • Jpegs of My Plates’ RE/MAX plate, high resolution for publication
  • My Plates Brochure – if you received this release electronically, the brochure is attached

BACKGROUND:

The Texas state legislature is the first in the U.S. to create a public/private program to get creative with license plates to raise money for the state. The program has been popular because it costs taxpayers nothing and offers all Texans a fun choice in customizing their cars. In August 2009, TxDOT awarded the contract to operate the My Plates program to a joint venture between Pinnacle Technical Resources of Dallas (www.pinnacle1.com) and Etech, Inc. of Nacogdoches (www.etechinc.com). My Plates operates in partnership with the Texas Department of Motor Vehicles (TxDMV). TxDMV is a new state agency that oversees the state’s motor vehicle services, including the registration of passenger vehicles and the sale of license plates.

My Plates designs and markets new specialty license plates in partnership with the Texas Department of Motor Vehicles. My Plates’ goal is to create a long-term, mutually beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates. My Plates is dedicated to providing Texans with greater choices in specialty plate designs, a unique way to add personality to your vehicle, and unmatched customer service. My Plates is a joint venture of Pinnacle Technical Resources of Dallas (www.pinnacle1.com) and Etech, Inc. of Nacogdoches (www.etechinc.com). www.myplates.com.

TxDMV is responsible for the registration, titling and credentialing of personal and commercial vehicles. It also licenses vehicle dealers and issues operating authority for commercial motor vehicles and buses. TxDMV also is home to the Auto Burglary and Theft Prevention Authority (ABTPA), which awards grants to law enforcement agencies to reduce auto theft and increase public awareness and education. To learn more, go to www.TxDMV.gov.

REMAX of Texas has a network of approximately 5,000 members affiliated with 300 offices across the state. Under the RE/MAX franchise name, these independently owned and operated offices provide residential and commercial real estate services. Since its inception in 1977, the RE/MAX organization in Texas has experienced thirty consecutive years of growth, attracting Sales Associates who lead the industry in professional designations, experience and productivity. www.remaxtexas.com.

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