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My Plates’ Auctions offer Texans a unique opportunity to purchase a coveted selection of reserved and sometimes never before released plate messages.

My Plates was given authority by the Texas legislature to auction these types of plate messages to help raise money for the Texas General Revenue Fund, which helps pay for services for all Texans.

Auction plate messages are highly sought-after and attract a great deal of attention from the media and public alike.

To receive updates about all of our auction events, sign up for our periodic newsletter - PL8 NEWS. In addition to providing you with the latest information on My Plates' auctions, PL8 NEWS will give you exclusive offers and keep you informed about new plate designs, plate releases, events, surveys, stories, and more.

Why Buy at Auction?

  • Opportunity to purchase a truly exclusive plate message from My Plates' reserve collection.
  • First right of renewal at the state's everyday pricing, which means you can keep the plate for as long as you choose to renew it.
  • Auction plates are fully transferable. Not only can they be transferred from one vehicle to another, but also person-to-person, such as parent to their children or friend-to-friend. The plate owner also has the right to sell the plate message to another person with the same ongoing rights. As a result, Auction plates could be an excellent investment.
  • Peace of mind, knowing that you're purchasing your official Texas license plates from My Plates, the authorized specialty plate vendor for the Texas Department of Motor Vehicles.
  • Supports the General Revenue Fund of Texas, which provides services for all Texans.
  • To read the Auction Terms and Conditions, click here.

Fun Facts

  • License Plate Message 12THMAN sold for $115,000 in September 2013, making it the most expensive plate message in Texas.
  • License Plate Message HOUSTON sold for $25,000 in January 2013.
  • License Plate Message ROCKETS sold for $16,500 in January 2013.
  • License Plate Message FERRARI sold for $15,000 in January 2011.
  • License Plate Message COWBOYS sold for $11,500 in January 2011.
  • License Plate Message J sold for $10,500 in February 2018.
  • License Plate Message ALAMO sold for $10,250 in March 2016.
  • License Plate Message 12 sold for $6,250 in November 2016.
  • License Plate Message 1969 sold for $5,250 in August 2017.
  • License Plate Message 1836 sold for $5,250 in May 2016.
  • License Plate Message AUSTIN sold for $4,900 in November 2016.
  • License Plate Message F1 sold for $4,300 in November 2015.


Do you own a desirable plate message? Is your plate message valuable? Would you be interested in selling your plate via a My Plates auction? If “yes”, then please click the button below.


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